![]() Consumers should anticipate finding Hard Mtn Dew on shelves in early 2022. “The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers, and we are thrilled at the opportunity to create Hard Mtn Dew that maintains the bold, citrus flavor fans know and expect.”Īs part of the business arrangement, Boston Beer will develop and produce new Hard Mtn Dew and PepsiCo has set up a new entity to sell, deliver and merchandise the product. “For 80 years Mtn Dew has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” said Kirk Tanner, PepsiCo Beverages North America CEO. ![]() “The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and Mtn Dew, a one of kind multi-billion-dollar brand, will deliver the excitement and refreshment that drinkers know and love.”īoth companies share the same passion for pushing boundaries and anticipating what consumers want. “We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages,” said Dave Burwick, Boston Beer’s CEO. This new flavored malt beverage will be marketed to adults of legal age and merchandized consistently with other alcohol beverages.Īs recognized leaders in the alcohol and non-alcoholic industries, both Boston Beer and PepsiCo understand the importance of delivering new, break-through innovations to address the changing tastes of drinkers. and PepsiCo plan to enter a business collaboration to produce Hard Mtn Dew alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands.Īdults of legal drinking age will experience the Hard Mtn Dew flavors, all with an alcohol by volume of 5 percent. ![]() You can find out more details about the contest by heading to the official rules.Boston, Massachusetts-based The Boston Beer Co. ![]() To celebrate the launch, Mountain Dew has a new contest that could score you a chance to win a trip to taste Hard Mountain Dew in Nashville, Tennessee. notsponsoredThey have 4 different flavors, Original, Baja Blast, Black Cherry & Watermelon. To find a location near you stocked with the sip, you’ll want to visit the official Hard Mountain Dew website for more updates. Mountain Dew sent us their new Alcoholic Beverages to try out. The brand will also announce more locations throughout 2022 that will offer the sip, so don’t worry if you’re not in one of the three states initially rolling it out. The product is currently rolling out across retailers in Florida, Tennessee, and Iowa, so you’ll want to keep an eye out for the bold beverage the next time you’re shopping. You can purchase Hard Mountain Dew in 24-ounce single-serve cans and in 12-pack Mix Packs, which include 12-ounce cans of the different flavors. The new Hard Mountain Dew is certainly a great option to have at any any movie marathon or party you have planned. To make things even better, there are four flavors you can choose from: Original Mountain Dew, Baja Blast, Black Cherry, and Watermelon. With a 5% ABV, the sip features no caffeine or added sugar. Mountain Dew teamed up with Boston Beer Company to release the four new flavored canned cocktails, which pay tribute to Mountain Dew’s OG roots since the soda was originally created to be a mixer for alcoholic drinks. 22, and it’s the brand’s first-ever boozy beverage that combines the OG soda with alcohol. Hard Mountain Dew officially dropped on Feb. If you’re wondering where to buy Hard Mountain Dew, here’s everything you need to know. Publix’s delivery, curbside pickup, and Publix Quick Picks item prices are higher than item prices in physical store locations. Yep, you heard that right - Hard Mountain Dew is rolling out at select locations, which means you can look forward to swapping in the new alcoholic beverage to your go-to list of sips. Get ready for a boozy twist on a soda you know and love: Mountain Dew.
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